The production house Geetha Arts has been implementing a strange strategy for the release of their films. In the past, they did it for Allu Arjun starrer Sarrainodu and also going to repeat the same for the upcoming film Srirastu Subhamasthu starring Allu Sirish and Lavanya Tripathi. Parusaram is the director of the film. The film is produced by Geetha Arts. The production house avoided audio launch function and instead of that, they have planned a pre-release event.
The pre-release event will be held in Hyderabad on 31st July. Mega Star Chiranjeevi is going to attend the event as a chief guest. SS Thaman is the music director of the film. The music will be directly out into the market.