With a section of media unhappy with a particular review of Nerkonda Parvai published on Youtube, there is a serious discussion of yellow journalism in Kollywood now. Tamil star hero Siddarth fired on the particular youtube channel and made his stand clear that yellow journalism should not be encouraged.
“#Valaipechu has always been desperate, shameless, uneducated and repulsive yellow journalism. To expect standards from people like them is a waste of time. Strip them of their power. Stop calling them journalists. Real journalists must come together and save their industry first. Let the film fraternity clearly distinguish between journalists with integrity and those who will stoop to any level for clicks. PROs and filmmakers must blacklist defaulting individuals. Gossip culture cannot be stopped. You can, however, fight against it. Change the bad habits!” posted Siddarth on Twitter