Salman Khan’s latest offering seems to be suffering at the Box-Office.  The movie has failed to keep the cash registers ringing unlike Ek Tha Tiger, Bodyguard and the Dabanng series. In a recent public event, Salman himself expressed that he is confused to see such a weak response. We analyzed and here is the list of what went wrong with Jai Ho.

Lack of promotion
The promotion activity kicked off too late! They could not generate enough hype for the movie, and the effect showed heavily in the morning shows at the cinema halls on the first day. By evening, the unanimous bad talk about the movie had already spread.

Sterile sound track
Sajid-Wajid tunes lately have become boringly repetitive.  There was not a single hit number from this movie. The best of the worst was ‘Baaki Sab First Class Hai’, which itself was mediocre. The fans didn’t know what song to dance for, in the Jai Ho single screens.

Sallu Bhai’s picture and No spice?
An item number from Kareena or Malaika or atleast a hot number like Mashallah with heroine has become a tradition in Bhai’s recent movies. Jai Ho didn’t have that. In other words, not enough motivation for the single screens audience to come and enjoy. The dearth of ‘Zandu Balm’ and ‘Fevicol’ was surely felt.

Lackluster Leading lady
Daisy Shah played Salman Khan’s love interest in the movie. Her debut had zero buzz! Being a choreographer, she did exhibit some appreciable dancing skills in the movie, but Bhai’s heroine ought to excel in glamour (there is no scope for performance anyway for the 48 yr hunk’s leading ladies). Her masculine figure kept the junta far away from the theatres.

Masala with Message
The Jai Ho team tried a well-intentioned film, but not compromising on the regular masala ingredients of fights and romance. In the process of balancing the message and masala, it eventually ended up being an inedible dish for the audience.

All in all, though Jai Ho might just touch 100 cr mark, the response when compared to Salman Khan’s movies in the past 4 years is very discouraging. Is Bhai slowly re-entering to the ‘Garv’ , ‘Yeh Hai Jalwa’, ‘Veer’ zone again?  His next project ‘Kick’ is going to be an acid-test for sure.

Salman Khan became the synonym of records in the last 3 years, but looks like the link will be broken now, as Jai Ho has failed creating any magic at Box Office. The collections seem way below the mark considering Bhai’s stamina.

As per the trade analyst Taran Adarsh, Jai Ho collected 17.55 crores on Friday and 16.25 crores, in India. The official report if Sunday is not out yet but it’s around 25 crores.
The weekend collection overall is below 60 crores. Looking at the way Jai Ho is being disliked by majority of the audience, the 100 crore mark could be the only achievement, it will eventually make.

We will be back with a post-mortem of Jai Ho soon, an analysis of what went wrong with this big-ticket bhai’s movie

“Bhai ne kya punch maara!!’

‘Bhai ne bike se kya khooda!!”

‘Bhai ne kya gun chalaayi!!”

“Bhai ne dance masth kiya!!’

“Bhai ne kya shirt faada!!”

Yes, like any other Sallu Bhai’s movie even Jai Ho has all these. But ..but..but…this time, along with these, there is a meaningful and a noble message that came along with this big-ticket movie. Salman takes the avatar of the preacher of ‘Being Human’. It worked and how.

Jai Ho directed by Sohail Khan, is a remake of Telugu Film Stalin. An ex-army man Jai Agnihotri (Salman Khan) is a socially responsible civilian, who is constantly disturbed by the inhuman evil acts happening around him. He learns that a helping hand has become a rarity and comes up with an idea of a forming a helping chain. He inculcates to not thank the person who helped, but help 3 more around and making a huge difference as a whole. The Good Samaritan obviously is encountered with the wrong-doers. The battle between the good and evil begins.

Jai Ho has a story that doesn’t have a head and tail, but Sohail Khan wisely executes in such a way that you don’t notice this flaw. The movie has a good pace and keeps the viewer engaged for majority of the duration. The remake is manifold better than the original, where the message is conveyed very effectively. Though one can find some clichéd dialogues here and there, the way they communicated the humanity concept is almost impeccable.

Performances wise, Salman was regular. There was nothing extraordinary, but you can sense sincerity and his belief in the concept which the movie revolved around. Tabu stands out in a substantial role, and the kid who played her son was entertaining too. Genelia’s cameo will leave you with moist eyes. The entire reaming ensemble was a bunch of actors who are either ex Big Boss participants or the prospective ones.

Music Bekaar Hain..

Comedy Bekaar Hain..

Heroine sirf gaane mein aathi hain..

Baaki Sab First class hai!

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