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In the wake of floods in Chennai, Telangana Chief Minister K Chandrasekhara Rao has ordered the management of the International Indian Film Academy (IIFA) to reschedule the much awaited IIFA Utsavam ceremony.

IIFA had earlier planned to organize this landmark event from 4th- 6th December, at Gachibowli Stadium, Hyderabad, to honor the best of Southern film industry.

However, IIFA Utsavam has been postponed now as the management felt that it is not appropriate to make celebrations amidst the chaos in Tamil Nadu state.

IIFA has today announced to have rescheduled the event for a later date in January, next year. So far IIFA events used to be seen only in Bollywood but for the first time, IIFA is poised to organize the ceremony in south.