Makers of Baahubali are deploying Hollywood kind of initiatives to promote and cash in the craze of the epic film.

With the movie becoming a huge worldwide blockbuster, there are sky-high expectations on the second part, which is slated for released in April 2017. Makers have planned to bring Baahubali merchandise into the market to keep the interest on second part alive until next year.

Toys of Baahubali characters Amarendra Baahubali, Bhallaladeva, Devasena, Kattappa, Avanthika, etc. will soon hit the market. They are expected to be sold like hot cakes with children showing keen interest to buy them. For video game fanatics, Baahubali video game will be an entertaining stop. Baahubali T-shirts are targeted to attract youth. The merchandise will soon hit the market.

Meanwhile, Rajamouli is currently busy canning the climax part of Baahubali: The Conclusion at Ramoji Film City.

Baahubali became a historical film in the history of Indian cinema. The movie broke several records at the box office with collections of over 600 crores.

Apart from the technical brilliance, the success is because of the incredible marketing strategy of the director Rajamouli and his team. As per latest reports, the characters of Baahubali will soon hit the market as toys and video games. This toys strategy is a big hit in Hollywood. Almost every big Hollywood film generates curiosity among children and family audiences with toys and video games.

The characters of Baahubali, Bhallaladeva, Kalakeya, Devasena, Kattappa, Sivagami, Avantika etc will soon be seen in market as toys.

The makers are also planning to release video game version of Baahubali. This will further raise the expectations on second part, and there will be no bar for the box office tsunami.