It looks like the Televisions are going to invest a lot to increase their star value, brand value, and TRP ratings. Already STAR MAA announced that they are launching a new show called Big Boss in Telugu. This is a very popular TV show in Hindi, and the same is being made in the Telugu now. The interesting update is that Jr NTR has been roped in to host the show. Jr NTR is all set to make his debut as a TV host with the Telugu version of popular reality show Bigg Boss.
A rival channel is now planning to launch another interesting TV show which will be more or less like a TV show and they have planned to rope in Rana Daggubati as a TV host. The sources say that this show will be a very new concept for Telugu primetime and it discusses the friendships and relationships of stars.
It might be on the lines of Coffee with Karan.