Even though her wife Upasana helps him in some investments, Cherry himself has been so enthusiastic in doing business. He has partnerships with some businesses like True Jet Airways and Polo clubs. Now his close circles are revealing something interesting about him. The rumor is that he has been thinking about constructing an affordable Film Studio for shooting, editing and dubbing works which can be affordable by medium and low budget flicks. There are already many big film studios in and around Hyderabad. Still, he is keen on venturing into the new studio. He has been visiting all the famous studios for getting an overall idea. Sources say that he will officially announce this news soon.
His new flick under director Sukumar has started. For the first time, Ram Charan has been playing a role of poor village guy who has a hearing problem. Samantha is romancing Cherry. Music will be scored by DSP under Mythri Movies banner. This film is aimed for Dusserah release.