It may be recalled that some of Charan’s last films got the bad talk from the benefit shows itself, and it dented the collections at box office. There is also a sentiment that Charan’s films won’t do well whenever poor reports come from benefit shows.
Taking all these into account, Allu Aravind and Charan have reportedly collectively decided not to encourage benefit shows this time. An ultimatum has already been issued asking exhibitors to plan the very first show only after 6 AM in the morning on 9th December.
After Magadheera, Charan hasn’t yet scored a hit of that magnitude. Let’s see these reforms help Dhruva to quench Charan’s thirst.