Neelam Krishna Reddy of NKR movies, has reportedly shelled out a fancy price to grab the Telugu distribution rights of Inkokkadu. The price is said to be more than Rs 11 cr, which is sensational for a hero who has not scored a hit in a long time. Although Vikram’s last film ‘I’ did a business of close to Rs 30 Cr in the Telugu states alone, that was the sole craze for Shankar’s film and not for Virkam’s.
Except ‘I’, none of Vikram’s films in the recent past has managed to grab even half the price fetched by Inkokkadu. Especially, after the release of Iru Mugan theatrical trailer, the film’s business started making waves.