AR Murugadoss’s Vijay starrer has all the right stuff going for it and yet the director is still pushing the boundaries with the promotional tactics. Now the music director of the flick, Anirudh Ravichander, has come out with an announcement as well, and an exciting one at that – the first look poster of the film and theme music will come out on June 22!
Why June 22? Well of course, because it’s the birthday of the Ilaya Thalapathy himself and this is a gift for him and the fans, all rolled in to one!
Now why the poster and the theme music of all things, seems like a weird combo and not usually done; that’s why this is cutting edge in promotional strategy in Kollywood so far – the first look poster will be a digital one that will come out on Youtube with the accompanying music!
Sources tell us the big reveal will be made on the midnight of the 21st itself and is sure to send the views on the digital sneak peek skyrocketing as fans swoop in to get a glimpse of what Murugadoss has in store for them. The social media pages will of course have the whole thing shared and re-shared to thousands in matter of hours.
Way to go, Mr Murugadoss! Very clever indeed..
Anirudh Ravichander made the news known via his Twitter account in a widely read tweet and this is what it said:
“The Kaththi first look poster which will be out on the 22nd will have an EXCLUSIVE THEME MUSIC for the first time ever! It will be released through a digital poster on @YouTube along with the theme music,11 days to go,”
In any case, ARM assures everyone that he and his team are working in full swing to prepare the best ‘gift’ possible for the star and the fans come 22nd, and the fans are now thrilled and waiting eagerly.
Kaththi is a mass action thriller and it stars Samantha opposite Vijay, along with Neil Nithin Mukesh, Tota Roy and others.