The views on the original posting has crossed 300,000 with ease, not to mention the possible shares, re- shares and re-posts of it everywhere!
The clip shows a city made of newspaper clippings as the camera moves through it beautifully before zooming out to a bird’s eye view and forming in to a black and white image of Vijay with the title of the movie on the side.
The background music, which is the theme of the movie, is a fast number which starts off with foot tapping beats and ends at a crescendo with rhythmic cheers. The fans seem to like Anirudh Ravichander’s creation as far as the music goes.. well, more or less, as there are a few who find it a bit ‘old wine in a new bottle -ish’.
On the whole though, the innovative digital launch of the first look in to the hugely anticipated movie is a success.
Watch it here:
But here’s the new criticism – apparently, the clip looks a lot like an ad of the famous New York Times newspaper which was launched for the Turkish supplement of it in the Sabah Newspaper there.
The ad which won the hearts of millions around the world too shows a city made of newspaper clippings, set to the skyline of New York and ending with a view of a beautiful Turkish landmark in the end.
Many fans are comparing the two clips and seeing the quite obvious similarities. The Kaththi crew haven’t yet responded to this comparison. So is it just a coincidence or was the first real look of Kaththi inspired by the famous ad?
Watch the New York Times ad here:
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