Actor Vijay Deverakonda is well known for his badass attitude on the public events and thus his fans fondly call him as Rowdy Star. The Arjun Reddy actor also mentions his fans as Rowdy boys and girls. He also started a clothing brand called Rowdy Wear last year, which became an instant success.
Rowdy Wear mainly targets the youth and many youngsters in both the Telugu states have opted to wear the clothing of this brand. Surprisingly, even quite a few girls are seen wearing Rowdy wear. Looking at the interest among girls, Vijay is now planning to start a dedicated clothing brand for young ladies.
Apparently, this brand will be called Lady Rowdy. It seems that Vijay is planning to rope in Rashmika Mandanna as the brand ambassador for this Lady Rowdy wear. He might make an official announcement regarding this news after the release of his upcoming film Dear Comrade.