He established a new banner Konidela Production Company. His wife Upasana is also looking into the production activities. According to the latest update, she recently performed pooja at Lord Vishnu temple at Ratnagiri, Annavaram wishing the success of the film.
Few of her fans also accompanied Upasana to the temple. Soon after performing Pooja, Upasana left to Visakhapatnam. Kaththilantodu is going to be directed by VV Vinayak. Devi Sri Prasad scores the music. The film is slated for a release for Sankranthi.