It is for the first time, Jr.NTR is going to portray a triple role in a movie and fans are curious to know about his characters. Rumors are speculating about his character in Jai Lava Kusa that Jr.NTR lead role would be a Bank Employee as name Lava Kumar, the second one might be a thief named Kusa and in last role he will be seen as a Dangerous villain in the movie his name for a negative role is Jai. However, it is yet to be known how the three roles will justify the role in negative shades.
The trailer will be launched on September 10 in a grand pre-release event. Directed by Bobby, the film stars Rashi Khanna and Nivetha Thomas in the lead roles. Devi Sri Prasad has composed the music. Nandamuri Kalyan Ram is producing the film under NTR Arts.