The movie Test Paper, will be the first ‘sponsored’ feature film in Malayalam – and what does this mean? You don’t have to pay anything to see the movie! It’s free of charge.
The movie, which is to be released and screened in Thiruvananthapuram’s Kalabhavan theatre from June 13 to 19, is being sponsored by many leading firms in Kerala for specific marketing purposes, but this does not mean you will be forced to watch a glorified advertisement film for a couple of hours, no – the flick is supposed to be a family movie following all the traditions of a ‘normal’ film.
Munna and Mahalakshmi play the leads in the movie, while actors like Jagadeesh, Sreelatha Namboodiri, Nandu, Kailash and Shalu Kurien form the supporting cast.
The movie has been produced by Manoj Kumar under the banner of Balatara Visions while the story, screenplay, dialogues and direction have been handled by S Vinod Kumar.
Anil Gopalan has composed the music for the lyrics penned down by Murukan Kattakkada.
This is an experimental project to say the least, the success of which might lead to a whole new trend in Mollywood which is currently undergoing an economic crisis.
Depending on how much the marketing intend of the sponsors interfere in obvious ways with the crafting and execution of the movie, ‘sponsored’ cinema might be an alternative to the current box office profit oriented system functioning here and around the world.
Sure there are some obvious problems one might point out with movies designed specifically to serve the marketing needs of private concerns but hey, many new avenues in art have had somewhat spurious beginnings…
Watch the trailer for the movie below: