Aamir Khan has always done something or the other to make his film promotions as unique as his roles. And adding uniqueness with P.K., the marketing strategists have come up with the concept of talking standees.
While Standees having movie posters and lead pair on it has been an age-old technique, but revolutionizing it further for P.K, there will be talking standees. These would have a talkback feature, where if you go near them, Aamir Khan would talk back to you.
It was Raju Hirani and Aamir Khan’s collective idea to come up with such technique for the first look of the film. The film features Aamir Khan, Anushka Sharma, Sanjay Dutt and Sushant Singh Rajput in pivotal roles.
The film’s first look Nude Poster has already been making waves and taken Internet by storm.
