Says BVSN Prasad, the producer of Attarintiki Daredi, in a leading newspaper daily – “We initially planned to release Attarintiki Daredi on August 7th, but had to push it back by a couple of days. But in view of the prevailing political uncertainties, we are forced to postpone the film’s release indefinitely now. We will review the situation and hope that things are restored back to normalcy soon. We will announce the revised date.”
“Political unrest affects the whole industry and not just one or two films. Business to the tune of 250 crores is at stake in the next two months. This is crucial for the industry. Unfortunately, it’s unforeseen and we can’t help but wait it out until the situation calms down.” says D Suresh Babu, the leading producer, distributor and exhibitor.
Interestingly the films that will cash in on this situation are Bollywood flicks and Tamil remakes. Chennai Express releases this Friday with no other major film contesting against it. Likewise Vijay’s ‘Thalaivaa’ being dubbed as ‘Anna’ in telugu will see no impact or threat from local competition if the film makers take advantage of the situation and release in this time slot of empty slacks.
With so much money and speculation on big stars, formula stories and fan groups, one has to wait and watch what the next three months bring in for Tollywood – will the films fare well as expected or plummet due to separation of states? All in all, a deep phase of anxiety and conjecture to haunt the film fraternity for a while.
Deepa Balasubramanian – Team Chitramala