Amitabh Bachchan recently endorsed a Children’s health drink commercial, where he reprised his screen role of Bhoothnath as in his film, where he played the friendly ghost. The sequel of the original film, Bhoothnath Returns, is to hit the screens soon and the commercial serves as one of the tools promotion for the film.
Talking about his angst, activist Hemanth shared his concerns – “The advertisement promotes belief in the existence of ghosts and spirits and consequently the need for magic to ward them off. This is promoting false beliefs and promoting superstitions” he stated.
The activist also pointed out that the commercial in question did not comply with adding appropriate disclaimer before or after the broadcast, making it a confirmed violation of the above laws. Some parts of cultures in the country are still known to practice such rituals and the laws have been strictly regulated and enforced to avoid any sort of practice, provocation or even the slightest promotion.
Meanwhile, the star is yet to comment or tweet about this accusation hurled directly at him. The commercial house, campaiging the Bhoothnath in the advertisement is also yet to make a statement to this effect.