“When we did the first season of Satyamev Jayate, we got inquiries from many parts of Asia and some parts in Africa. But the country from where we saw the maximum interest was China and we have just sold the rights of the show to a production company in China,” said the Star India CEO Uday Shankar.
While no further details were given about on which channel the show would be aired in China, Shankar later told that the rights were sold under syndication where a party in China was interested in the show and took its rights.
Meanwhile, Shankar said that the network is working on a new season of Satyamev Jayate that will be aired soon.
“The show requires immense amount of research. We are working on that. Hopefully there will be a new season soon,” he said.
James Murdoch, of CNN-IBN, said that Satyamev Jayate has become a “phenomenon” in India and “galvanised” the nation by shining a light of some of India’s most sensitive social issues and taboos like female foeticide, inter-caste marriage, child sex abuse and voting corruption.
“Satyamev Jayate was the beginning of a journey…India was now ready, our viewers were ready… to take that big leap and that’s how came Satyamev Jayate, where we decided that we will sharply, in each episode focus on some of the things that must change in this country while all kinds of economic and social changes keep happening. We believe that all content that we create is corporate social responsibility seriously,” said Shankar while speaking about social issues.
Here’s hoping that the show creates a good impact in China as well!