Promos of Ready show Salman Khan acting in his typical Dabangg style and the film’s makers claim that they are trying to cash in on the superstar’s image as Chulbul Pandey made popular by the blockbuster movie.
"We are taking advantage of Dabangg behind Ready. We are not even trying to hide that and are in fact reflecting it in the promos as well," Bhushan Kumar, co-producer of Ready, told PTI.
"It was always there in our mind that we had to make the best use of Dabangg behind us. Even Salman thought the same and wanted the promo to convey this clearly," he added.
The makers are selling the film as an out and out Salman entertainer. One gets to see a lot of post-Dabangg Salman in the film, what with his body language, mannerisms as well as dialogues living up to his image.
"We have no intention of taking Ready into a different direction. Dabangg used only Salman for it’s marketing. He was everywhere. For Ready too we are following a similar formula," said Kumar.
Practically every frame of the two minute long promo shows the 45-year-old actor in a role that requires him to indulge in romance, comedy and action.
"It was better to carry the promo on Salman’s shoulders. We didn’t want to show too much of family members or dialogues between them. However by and large the film is indeed playing on Salman’s image and we want the message to reach out to the audience."
With Salman and Asin in lead, Ready has music by Pritam and releases all over on June 3. The film also boasts of special appearances by Ajay Devgn, Sanjay Dutt, Kangna Ranaut, Arbaaz Khan and Zarine Khan.(PTI)