The trade updates reveal that the film is set against the backdrop of Rayalaseema faction. Jagapathi Babu and Naga Babu are playing key roles in the movie. Trivikram Srinivas is the director of the film and Pooja Hegde is the heroine. Haarika and Hassine Creations banner is the production house bankrolling the project. S Radha Krishna is the producer.
Jr NTR was last seen in Jai Lava Kusa produced by Kalyan Ram and directed by K S Ravindra. Tarak wanted to continue the success form with this new film.