This is huge for Vijay and a Tamil film as Kerala area rights was never sold for such a huge margin. The price includes GST and Malayalam dubbing rights too. Vijay’s films did well in Kerala in the recent past. With the films Pokkiri, Thuppaki, Kaththi, Theri and Mersal, Vijay gained huge popularity in the state.
The film also has Varalakshmi Sarath Kumar, Yogi Babu, Radha Ravi and others in key roles. Sun Pictures is the production house that is bankrolling the project.