The film is based on the drug nexus, sex, beach life and other activities. The film was extensively shot across Goa.
Now the latest news is that the film unit is planning to conduct the musical nights named as ‘Dum Maaro Dum Nite’ in Mumbai, Delhi, Bangalore and Kolkata in the coming few weeks for the promotion of this film. In those musical nights Rana is going to perform on stage where he would be playing guitar along with Anushka Manchanda who has sung the title song, and Pritam Chakraborty who has composed the music.
Dum Maro Dum has been directed by Rohan Sippy. It is being produced by Ramesh Sippy, Casts in Dum Maro Dum are Abhishek Bachchan, Bipasha Basu, Rana Daggubati, Prateik Babbar, Aditya Pancholi and Deepika Padukone.
Dum Maro Dum is releasing on April 22, 2011.