These days, makers have realized the importance of publicity in making a film hit, and they are spending lots of money for this purpose.
There are instances when this publicity went overboard and killed the film’s prospects with the content not meeting the expectations. Prabhu Deva seems to be going the same path with his new production venture ‘Abhinetri’. Starring Tamannah Bhatia in a lead role, this horror film is being made as a trilingual. It is titled Devil in Tamil and ‘Two in One’ in Hindi.
Makers have recently released a making video and did so much hoopla about it. But, after watching the video, only negative feedback and comments are observed. Similar kinds of efforts to create huge hype were shown by the team when they had released posters and song teasers as well, but none yet made a strong impact on viewers.
We have to wait until Dussehra and see if at least the film has good content.