Jr NTR seems to be following the recent trends to the tee. As per the reports, he will release his character emojis for his new movie, Jai Lava Kusa. These days, Twitter and Facebook have become the most popular social networking sites completely replacing Yahoo and Orkut. But Whatsapp with new emoticons is threatening their place in attracting more to interact on their platform so, Twitter and Facebook also started bringing in special emojis.
For this you have pay some amount for Twitter, and they will give the customised emoji. Salman Khan for Tubelight used it.
Then Shah Rukh Khan did it for Jab Harry Met Sejal. Now, Vijay’s Mersal has also got customised emojis. Following the trend, Jr. NTR is introducing three character emojis for his three characters from Jai Lava Kusa. For this, the production house had to pay 50 lakhs to Twitter as per the reports.
Fans while interacting with people or even posting they use emoticons and emojis accordingly. With such customized emojis fans find more enthusiasm to talk about the movie on social networking sites and this will be a popular promotional strategy for movies to come as well!