Tamil distributors have now come up with a new condition in Kollywood that will puzzle well-established stars. According to the new decision, if a film made on a budget crossing over Rs. 10 crore bombs at the box office, the actor should be signed up again immediately by the same producer to make good the losses incurred. Further, the film should be distributed and screened by the same distributors and theatres respectively.
Though the decision is based on the premise to save Tamil cinema from losses, it needs to be seen how feasible this new rule would be when put into practice.