The film is set for release for Sankranthi 2017. Even though five months is left for the release, distributors from all regions have already started lobbying for the rights. As per latest reports, East Godavari rights have been pocketed by Anusri films by shelling out Rs 5.5 Cr, which is a huge amount.
Rs 7.2 cr is being quoted by two parties to grab the rights of Vizag area. Few distributors from Overseas have already offered Rs 12 Cr for the rights, but the deal is not fixed yet. The mentioned numbers are gigantic, but they still look small before the stardom of megastar, who ruled Tollywood for two decades before venturing into politics.