To directed by maverick director SS Rajamouli, the movie got officially launched today in Hyderabad as a star-studded affair. The muhurtham shot took place exactly at 11:11 AM today i.e, on 11/11. The launch event took place at Aluminium factory in Hyderabad. A massive set has been erected for the first schedule. Senior actors like Megastar Chiranjeevi and star heroes like Rana Daggubhati and Prabhas, director Koratala Siva also attended the grand audio launch and wished the team. Another surprising thing about the launch is that media personnel are not invited for this launch event.
The regular shooting will go on sets soon. Few of the important scenes between the lead actors will be wrapped up by the end of this month. The female leads are yet to be finalized and DVV Danayya is bankrolling this big budget multi-starrer.