Mahesh’s 1 creates record even before release

Mahesh Babu’s upcoming action thriller, 1 – Nenokkadiney, has skyrocketed the expectations of fans, viewers, distributors and trade analysts. The film’s first look went tremendously viral, showing some great visuals. Directed by Sukumar, 1 – Nenokkadiney flaunts some fantastic visual effects and stunts, followed in lines with Hollywood’s Bourne series. The film which is slated to release coming Pongal has created a new record even before that – the film rights have been sold to the State of Karnataka for clean 4.5 crores! The highest ever for a Telugu film. Given that Karnataka has decent base of Telugu film lovers and considering that this will be Prince’s next biggie after Dookudu, such a rate would have sounded reasonable. Now, all we have to wait and watch is – will 1 be another trend setter for Mahesh like Pokiri and Dookudu?

1 – Nenokkadiney will see a grand release for Sankranthi 2014.

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