With every new release, the market of Telugu cinema is expanding to different territories. After Baahubali, Mahesh Babu’s ‘Srimanthudu’ broke several records to reach all time top 2 positions.Pawan Kalyan had the golden opportunity to rewrite records with ‘Sardaar Gabbar Singh’ but he missed it. Sardaar had done tremendous pre-release business for sure.
Mahesh Babu’s ‘Brahmotsavam’ and NTR’s ‘Janatha Garage’ are now eyeing to set new benchmarks. If reports are to be believed, including the satellite rights, ‘Brahmotsavam’ pre-release business has touched Rs 100 cr, while close to Rs 80 Crore is riding on ‘Janatha Garage.’
It is a huge risk to bet so much, but Mahesh and NTR are coming up with promising films.