MARD (Men against Rape and Discrimination), is a social awareness campaign that was launched by versatile actor director singer, Frahan Akhtar last year to voice against crime on women. Many celebrities have supported Farhan in the cause from Bollywood and this campaign really made an impact with the masses. Now, the latest to join the list of celebs to be a MARD is none other than our Prince of Tollywood, Mahesh Babu. He has agreed to lend his voice for the campaign, reciting the poem penned by legendary Javed Akhtar. Mahesh will be reciting the Telugu version of the same to launch the awareness edition. The actor has also posed for the same, wearing a Mard T Shirt. We are so happy and proud that our handsome star will now represent the Telugu Film Industry for such a noble cause.