The promotions are being kick started for the 25th film of Superstar Mahesh Babu, Maharshi. As it is his silver jubilee movie, the makers want it to release in a big way, compared to his other films. Even the movie has done an excellent pre-release business by fetching more than Rs.100 crores through theatrical rights.
Meanwhile, it seems that it has got a lump sum of money in the form of digital rights. Popular OTT platform, Amazon Prime has bagged the digital rights of Maharshi for a whopping amount of Rs. 11 crores. It is the highest price for a Telugu film in the digital arena, barring Baahubali.
Even Mahesh’s last film, Bharat Ane Nenu’s rights were also bagged by the same company. As the response to that film was quite good, Amazon bagged the rights for this film as well. Meanwhile, it is also being heard that Maharshi will set records in satellite rights also. The film is slated to release worldwide on May 9.