Ace Costume Designer Anju Modi is being roped to do styling for Megastar Chiranjeevi in his upcoming most prestigious 151st film ‘Sye Raa Narasimha Reddy’. Anju Modi has become the epitome of classic fashion. Her sensibility of creating a modern look from the old and traditional style forms is the essence of what her eponymous label stands for today. Anju Modi’s theme remains rewinding the cycle of life (as a creative inspiration) and offering fashion that is retro and real. She also pays an ode to the nature and the illustrious crafts of India by working with fabrics, eco-friendly dyes and block prints. Versatility and comfort are Anju Modi’s forte. Anju Modi was also awarded as the best costume designer for her outstanding work in the movie Bajirao Mastani starring Ranveer Singh, Deepika Padukone, and Priyanka Chopra. She has also worked for period film ‘Goliyon Ki Raasleela Ram-Leela’.
Megastar daughter Sushmitha who designed the costume of Chiru’s Khaidi No 150’ is also the part of this mega budget and multilingual drama. A Team of 10 Members led by Sushmitha Konidela conducted a research to understand the culture and fabric used during the Pre-Independence Era.
The makers are on the edge of completing the pre-production work of ‘Sye Raa Narasimha Reddy’. The art director Rajeevan is busy erecting huge sets in the locales of Hyderabad, Pollachi in Tamil Nadu and in Rajasthan to bring back the atmosphere of 18th century. The regular shoot will be commenced from 5th October.
This movie is directed by ‘Dhruva’ fame Surender Reddy and Mega power star Ram Charan Tej is bankrolling this flick with almost 150 crores of the budget. Oscar award winning music director A R Rahman will score the music. The film also has a solid star cast, including Bollywood’s Titan Amitabh Bachchan, Tamil actor Vijay Setupathy, Kannada Superstar Sudeep, Jagapathi Babu and Nayantara.