Well, not right away of course – the producers of the movie Eros Now are planning an online web premiere of the film this Saturday on June 28th!
They obviously came to this decision due to the success of the movie at the box office so far and what better way to set another benchmark with a flick that’s already set quite a few.
Kochadaiiyaan was developed and scripted by KS Ravikumar, who by the way is currently directing Rajini in Lingaa. It was directed by the lovely Soundarya Ashwin, the superstar’s daughter.
The movie received mixed reviews in the beginning with some focusing on the flaws in technology and the less than desirable visuals in some parts, but most of the people enjoyed the film and have praised Soundarya’s ambition and hard work for completing such a herculean task.
The movie employed photorealistic animation using motion capture and other technological wonders, which has been brought to the Indian audiences for the very first time.
Deepika Padukone though had a tough time with it, because her digital avatar looked positively weird in some shots and she inevitably became the butt of many trending jokes and online punch lines. Obviously not a happy camper, the actress has since chosen to distance herself from the promotional campaign of the movie leaving almost the lion’s share of it to Soundarya in the process.
But hey, who can blame her – she was hoping after all, that this would be her first footstep in to the southern film world and the reality turned out to be a bitter disappointment for her.
But on all other fronts, Kochadaiiyaan has been doing well. Let’s not forget it is also a 3d film and it features the music of maestro AR Rahman.
Will the web version offer 3d options? That remains to be seen.
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