As for the sources, ‘Cover it up’ is the official merchandise partner of the Rajinikanth’s Kabali. Apart from phone cases, coffee mugs and posters, exclusive t-shirts are also in the offing,” said Ronak Sarda, founder and design strategist of ‘Cover it up’. He also said “Rajinikanth sir has fans across all age groups, so we don’t have a target audience. Any hardcore Rajinikanth fan who appreciates the design is a potential customer”. Instead of using the official poster of “Kabali”, Ronak and his team came up with their own design. While the “Kabali” phone cases are priced at Rs 499, the coffee mugs and posters are available for Rs 249 and Rs 299 respectively.
Super Star Rajinikanth’s most awaited film “Kabali” will hit the screens on July 22nd.