Pan Bahar pan masala has pulled off a major coup by signing Hollywood actor Pierce Brosnan, who was once the lead actor in James Bond films, as its brand ambassador.
Almost all the major dailies of Friday have the advertisement of Brosnan holding a pan bahar tin on the front page. A TV ad has also been shot and it will be telecast soon. Bond, who generally uses high technology gadgets as weapons to fight bad guys in films, uses Pan Bahar tin to beat the baddies and woo women in this unintentionally humorous advertisement.
Even though the govt. is trying to bring awareness about the resulting health issues with consumption of pan malala, the big market players in this segment continue to sign stars to attract attention.
Since this morning, Brosnan is tending on twitter after this news has seen light.