Stylish star Allu Arjun’s new film titled "Iddarammayilatho" was launched today (October 17, 2012) morning with a formal pooja ceremony at Ramanaidu Studios in Hyderabad.Amala Paul is playing one of the female leads in the film while the second heroine is yet to be announced.
The film is said to be a romantic entertainer and it will be directed by Puri Jagannath .It will be produced by Bandla Ganesh under Parameswara Arts banner.Devi Sri Prasad is composing the music for this film.
The regular shooting of the film will starts from the second week of November and the film majorly shot in Barcelona (Spain).
