The trend of small and budding start up companies are all risking high to make their brand bigger. They are hiring Bollywood celebrities to promote their product.
Dynamic superhero Hrithik Roshan has been endorsing a few brands already. Recently, he has signed Rs 100 crores deal with a start up company called Slim fit. This company focuses on the health, diet and workout plans of their clients. Hrithik is going to promote slim.fit by participating in many events every now and then for the coming five years. Also, his own brand HRX type sports wear and his own diet plans will be available with slim.fit company. They are also launching mobile applications as well.
This trend is not new in India as Baadshah is promoting an online groceries supply, Alia Bhat for a jewelry and Aamir Khan for an online shopping portal. Now Hrithik was ended to that list.