The flamboyant, colorful, witty, action-packed musical-Happy New Year, that has been rollicking so far, has added a new innovative marketing strategy to its name. The multi-starrer flick for Indiawale, will release its trailer in a very unique way on WhatsApp!
In the era of social networking, going super social is Team Happy New Year. If you want to watch the trailer of the most anticipated film, all you need to do is drop in a WhatsApp text or a missed call on at +91 9819020202, and on August 14th, you will be WhatsApped the trailer of Happy New Year. Yes! Right on your mobile.
“With over 50 million active users on WhatsApp in India who every day share millions of videos & images with individual friends & groups it was an obvious choice to use WhatsApp as a platform. The only challenge was the restriction by WhatsApp where a broadcast message cannot be sent to more than 250 friends/WhatsApp users but WhatsApp has specially removed this restriction for this campaign”, says Venky Mysore, CEO of Red Chillies Entertainmet.
The film is produced by Red Chillies Entertainments Pvt Ltd and distributed by Yash Raj Films worldwide. The mega film will release this Diwali in Hindi, Tamil and Telugu languages and stars Shah Rukh Khan, Abhishek Bachchan, Deepika Padukone, Sonu Sood, Boman Irani and Vivaan Shah.