Kollywood film maker Shankar is set to release his venture “I” in Tollywood. As per the reports, Telugu distribution rights of this flick have been bagged by NV Prasad for 30 Crores. From the past few days, negotiations are in progress in this aspect and film makers in Tollywood felt it tough to manage 30 Crores.
It seems that the top distributors came up to 20 -25 Crores in Tollywood as majority of the Kollywood ventures doesn’t have greater than 30 Crores collection range in Tollywood. Shankar’s “Robo” got around 27 Crores at that time as Telugu rights and this hefty price is because of Rajinikanth. It seems that Shankar fixed 30 Crores at any cost to the Telugu rights.
Interestingly, NV Prasad came forward to invest the quoted price of the Telugu rights. It is really a challenge for this distributor and if he achieves success, it may turn into a trend to buy Kollywood films for more than 30 Crores.