“Ever since I heard this title, I have been after UTV to get it. It etches out my character perfectly and is extremely catchy. Also, because it fits in so wellwith the space of the film, it will help us in promoting the film very well” said Emraan while talking to PTI.
Director Kunal Deshmukh feels that this movie with a catchy title will do well with all the centres.
“I always wanted to present Emraan in a never seen before Avatar. He plays a master street con artist – the modern day Natwarlal. So the title is just apt” Kunal expressed.
Earlier titled as Shaatir, the film has been titled Raja Natwarlal for marketable reasons.
Amrita Pandey, Disney India’s VP and Head of Marketing and distribution studio feels optimistic – “Emraan, Kunal and our team were thrilled about this title from the moment we hit upon it, as it sums up his character perfectly. Emraan and Kunal Deshmukh together have entertained audiences with back to back hits earlier and we look forward to Raja Natwarlal to entertain our audiences” she said.
The film is planned for a release on August 29th and is currently to complete filming.