Raju started off his career as a producer by giving offers to young talent. He is the one who introduced Sukumar, Vamshi Paidipally, Bommarillu Bhaskar and Boyapati Srinu. But of late, he is doing more films with established directors rather giving a chance to the youngsters.
Raju spoke about this issue today. He said that he is open to doing a film with any young filmmaker if he finds the story as a memorable one. He added that the script should particularly appeal to the present generation audience. Currently, he is busy with the works of Superstar Mahesh Babu’s Sarileru Neekevvaru.