Kalyanram Nandamuri’s latest release ‘Ism’ met with below par reviews and not so favorable word of mouth when it hit screens on 21st October.
As the Nandamuri hero was confident of the subject of crazy director Puri Jagannadh, he produced the film under his home banner. It seems that it has proved to be a costly mistake on the actor’s part. Reports suggest that Kalyanram lost close to Rs 10 Cr in this project. He is heard to have invested around Rs 25 Cr despite it was way over his market range.
This loss is another blow to Kalyanram who already lost big chunks by producing Ravi Teja’s ‘Kick 2’. After the success of ‘Pataas,’ Kalyanram’s ‘Sher’ turned out to be a disaster but the actor didn’t suffer much then as it was a small budget film.
He is currently waiting for NTR to give a green signal so that he will produce this movie and cover up his losses.