Balayya film releasing in three languages is first for him. EROS International, which is producing the film, has etched this master plan as they are confident of the success of the movie. Since the film is a commercial entertainer, it has enough scope to perform in South India, so EROS decided to release it in Tamil and Mallu land.
Directed by Sriwaas, the film has Anjali and Sonal Chauhan as leading ladies. The film has to clash with Nannaku Prematho, Soggade Chinni Nayana, Express Raja and Kathakali at the Sankranthi box office, a tough one indeed.