“I” collections turned out to be a top level one in Tollywood. In the Pongal season, the collections of this flick touched the peaks and the reason behind this aspect is stated to be the children in AP and Telangana.
It seems that the children showed utmost interest towards the graphics and the avatar of Vikram. This is stated to be the reason for the raise in collections in spite of the talk that prevails in Tollywood. In Kollywood, the flick has got good reviews and the venture too performed to that level.
In Tollywood, children played vital role in the commercial success of this venture. Shankar’s magic worked once again. Last time, “Robo” too came up targeting children. Looks like, Shankar is targeting children in India at large scale with his flicks.