Bollywood megastar Amitabh Bachchan and internationally famous actress Priyanka Chopra will be replacing superstar Aamir Khan as the new ambassadors of the Incredible India campaign. An official announcement regarding this will be made on or after January 26.
It is known that Aamir Khan was stripped of his role for his alleged remarks on intolerance in India.It may be noted that Aamir Khan had been the face of the government’s campaign to promote the tourism for over ten years.
Priyanka Chopra’s international success especially after her American TV series Quantico made her an obvious choice while Bollywood superstar SrBachchan has already gathered a lot of goodwill as the brand ambassador of Gujarat Tourism.
The new ambassadors of the National promotion campaign will be signed up directly by the Union tourism ministry.