Starting 20 February, Colors Tamil, a recently-launched channel by Viacom18 Media, will telecast actor Arya’s search for the perfect girl. Enga Veetu Mappillai, a reality show will feature Arya’s selection and wooing process.
The selection process began as early as November, when a leaked video of Arya talking about his wedding plans in the gym, broke the Internet. This was followed by a video message on his official social media account, asking if anyone was willing to marry him, where he admitted that though the video last week was a leaked one, the discussion was right.
“If you think, you will be a good life partner to me, you can call 7330173301. This is not a prank or a game. This is my life matter. Waiting for your call,” he said in the video. They got around lakh calls and 7,000 applications, stated Arya, who shortlisted around 17 candidates after going through the application forms, photos and videos loaded on a website created especially for this.