Producer Anil Sunkara’s is debuting as a director with the film titled "Action" and the film was launched on March 23 on Ugadi festival. The Action movie is being made in 3D technology and the movie has tagline "With Entertainment".Allari Naresh, Kick Shaam, Vaibhav Reddy, Raju Sundaram, Kamna Jethmalani, Sneha Ullal and Vimala Raman are playing the lead roles.
Taminandu Governor K Rosaiah, Srinu Vaitla, Simbu, A M Rathnam, Venkat Prabhu, Gopi Mohan, Kodanda Ramireddy and many others attended the movie launch event. Director Srinu Vytla gave the clap for the muhurat shot and Kodanda Ramireddy directed the muhurat shot for Telugu version while Tamil actor Simbhu clapped the board and Venkat Prabhu directed the muhurat shot for the Tamil version.
Anil Sunkara is directing this bilingual film and also producing it on AK Entertainments banner.Music director Bappi Lahari’s son Bappa Lahari is composing the music.