She tried to establish herself as a businesswoman and bought stakes in a hospitality company and now co-owns a restaurant on Lavelle Road, Bangalore. She is one of the few actresses in south cinemas to venture into the restaurant business.
Recently when she was asked about to turn producer, Pranitha said, “Yes, it’s true, I want to be different. ” It is also heard that she has started ground work for her Productional house as well.
On the work-side, she will be next seen in Kannada movie ‘Leader’ starring Shivarajkumar under the direction of Narasimha which is in post-production stage.