Bollywood Actors make a fortune out of films. They are paid high in remuneration, and few grab share in the profits. They also earn well while doing commercial advertisements. On an average, every Bollywood star who is associated with a brand is paid 10 crore!
E-Commerce sites that Provost online shopping, select Bollywood actors as their ambassadors and make ads with them. By endorsing such websites, actors are paid in bulk, and some are offered with stocks. Bollywood stars like Amitabh Bachchan, Shah Rukh Khan, Hrithik Roshan, Farhan Akhtar are all associated with some or the other online brands.
Chitramala brings you few e-commerce brands and their ambassadors:
Aamir Khan:

Aamir was first seen in Snapdeal advertisement this year. He has signed to endorse the brand after being paid 15-20 crores.
Farhan Akhtar

Farhan Akhtar is the Bollywood face of Yepme.com. He received 12-13 crore to endorse Yepme.com
Amitabh Bachchan:

Justdial is a Search and Service provided website of which Big B is the brand ambassador. He got a payment of 10 cr for promoting this.
Hrithik Roshan:

Hrithik Roshan is the face of Myntra.com. He also owns a shopping store called HRX, which is co-partnered with Myntra.com
Ranveer Singh:

Ranveer Singh has been the brand ambassador for Quikr cars since a month. Quikr is an online site for buying and selling products.
Ranbir Kapoor:

Ranbir Kapoor is the ambassador of Askme since last year. He signed an immense 10-cr deal to endorse this brand.
Salman Khan:

Yatra.com is being promoted by Salman Khan past two years. He has a 5% stake in the company.
Shah Rukh Khan:

With over 1500 products including fresh fruits, vegetables, grocery and many Bigbasket have roped in Shah Rukh Khan for an undisclosed price.
Sunny Leone:

Besharam is an adult based websites which is being endorsed by Sunny Leone for 3 cr.